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Posted by john on July 9th, 2007 — in Clarinex News
Food may be a universal language, but when something gets lost in translation, the consequences can be devastating — and not just for your palate.
For as many as 3.3 million Canadians with food allergies, eating abroad can be like a game of Russian roulette. One false inflection or misspoken word in a foreign tongue can see an evening of haute cuisine end in a hospital visit.
But where most allergy sufferers might see this as a problem, one peanut-plagued man saw it as a business opportunity.
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Over the past year, Kyle Dine has sold more than 1,000 “allergy translation cards” that help vacationers surmount the language barrier at restaurants. A recent commerce graduate of the University of Ottawa, Dine got the idea for AllergyTranslation.com after living in Sweden as an exchange student in 2005.
“It was a big eye-opener just trying to eat and stay alive over there,” says Dine, for whom even a trace of nuts in his food could send him into anaphylactic shock.
“I’d see all these nice restaurants, but I’d end up going into a Swedish grocery store and buying a bag of Kit-Kat bars because they were less of a gamble.”
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Dine’s credit-card-sized printouts can be tailored to almost any dietary restriction, with translations for more than 175 food allergies and 11 special diets in 22 languages, ranging from French, Spanish and German to Turkish, Slovenian and Croatian.
After paying an $8 fee, consumers are free to print as many of the customized cards as they want, then present them to waiters or chefs when dining out.
AllergyTranslation.com is just one of a growing number of linguistic services dedicated to niche audiences.
For vacationers who want to order a brewsky in 47 dialects, there’s the nonprofit organization Esperanto-USA, which posts a list of free translations of “one beer please” on its website. According to pop-culture researcher Michael Mulvey, it’s all part of a tourism landscape in which nobody wants to feel or look like an outsider. Discreet translation cards and online language services — the latter unobtrusively accessed by any BlackBerry — can help travellers blend in.
“We’re more self-conscious than ever about standing out in a crowd just because of the nature of the political situation worldwide,” says Mulvey, an assistant professor of marketing at the University of Ottawa. “Nothing says ‘mug me’ like sitting in the middle of a square with a telephoto lens and a Frommers manual.”
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Posted by john on July 6th, 2007 — in Clarinex News
If Woody Allen directed an episode of “The L Word,” it might look something like “Puccini For Beginners” (2007, Strand, unrated, $28), a snappy romantic comedy about an opera-loving novelist named Allegra (Elizabeth Reaser) who is torn between her love affair with a Columbia University philosophy professor (Justin Kirk of “Weeds”) and a beautiful bank exec (Gretchen Mol).
There’s romantic intrigue galore when Allegra discovers that her two suitors have more in common than meets the eye. A dozen years down the line, writer/director Maria Maggenti finally makes good on the promise of “The Incredibly True Adventures of Two Girls in Love.”
The extras: featurettes.
Also new this week
“Driving Lessons” (2007, Sony, PG-13, $25) — Loosely based on writer/director Jeremy Brock’s youthful experiences working for Dame Peggy Ashcroft, this all-over-the-map comedy swerves from slapstick to heartbreak as it unreels the coming-of-age saga of a shy, sheltered teenager (”Harry Potter” sidekick Rupert Grint).
Doing battle for his soul are his icy, Bible-thumping mother (Laura Linney, in a thankless role) and his summer employer, a nutter of an actress (scenery-shredding Julie Walters) who’s not nearly as lovable as the filmmakers seem to think she is.
The extras: making-of featurette, outtakes and deleted scenes.
“Chancer: Series 1″ (1990, Acorn, unrated, $60) — In a performance that foreshadows his star-making turn in “Croupier,” Clive Owen brings plenty of dodgy charm to the role of a white-collar swindler who uses his business savvy — and some well-timed property scams — to help save an old friend’s business from ruin.
Spread out over 13 episodes, the British series is complicated in a way that keeps you coming back for more.
The extras: none.
“James Stewart: Screen Legend Collection” (2007, Universal, unrated, $27) — Five minor Stewart flicks make their digital debuts in a budget-priced collection.
Highlights: “Thunder Bay” (1953), an Anthony Mann-directed actioner about oil-riggers clashing with Cajun fisherman; “The Glenn Miller Story” (1954), a sappy but swinging biopic; and “Next Time We Love” (1936), a Preston-Sturges-doctored melodrama co-starring Ray Milland and a vibrant Margaret Sullavan.
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No extras.
“Stephen King: DVD Collector’s Set” (2007, MGM, R, $40) — With “1408″ taking up residence on movie screens, MGM has repackaged four of the horror meister’s creepiest spine-tinglers, including the still-scary-after-all-these-years “Carrie” (1976) and “Misery” (1990).
Two lesser-known flicks — “The Dark Half” (1993) and “Needful Things” (1993) — round out the four-pack.
The extras: featurettes and commentaries.
“Summer Of Love: 1967″ (2007, Time-Life, unrated, $40) — Celebrate the 40th anniversary of “turning on, tuning in and dropping out” by watching this groovy doc about Bay Area bands who epitomize the era.
As the activist-turned-actor Peter Coyote says, “In San Francisco, music was the Pied Piper that led kids off the asphalt and out of the suburbs and into some other kind of reality.” Far out, man.
The extras: two CDs of ‘67 hits and an excellent 38-page booklet.
“George Lopez: America’s Mexican” (2007, HBO, unrated, $20) — For his first HBO special, the comic takes aim at immigration policies, interracial relationships, hybrid cars and family members still stuck in the disco era.
The extras: interview with Lopez and additional footage.
“La Jette/Sans Soleil” (1962/1982, Criterion, unrated, $40) — Cited as an influence on movies as diverse as “12 Monkeys” and “Solaris,” Chris Marker’s experimental travelogues — or “cinematic Rorshach tests,” as one critic described them — hopscotch through time and space in an attempt to probe the mysteries of existence.
The extras: interviews with film historians.
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Posted by john on July 2nd, 2007 — in Clarinex News
The pop starlet, only a few hours after finishing the rehab program for drugs and alcohol, was at a party in LA.
Journalists noticed her at Allegra Versace’s birthday party, and was seen enjoying shopping in Malibu, reports gaysocialites.
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It looks like she could not wait for freedom, so that she could continue with her favourite activities, shopping and partying.
Has she really gotten better, or will she continue to entertain us with her mischief?
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Posted by john on June 30th, 2007 — in Clarinex News
After studying at Johns Hopkins University, Dr. Jerold J. Yecies has spent more than 30 years treating patients with allergies in the Lodi and Stockton areas.
Yecies said that while so-called “toxic” mold was controversial 10 to 15 years ago, most doctors now have agreed that there are no known allergies to black or toxic mold.
In the wake of the Tokay High School’s recent mold discoveries Yecies sat down with reporter Amanda Dyer to talk about some of the health effects of mold and the myth of “toxic” mold.
Q: What are some reactions people have to molds?
A: There’s a big difference between patients allergic to mold and toxic mold.
Toxic mold is black and it looks terrible, but there’s never been shown … (to be a) specific allergic reaction to toxic mold.
People do get what they call hypersensitivity reactions, which means they can have (reactions), just like you’re sensitive to any irritant — sneezy, stuffy, headache, cough.
Q: Why is it called “toxic,” then?
A: It’s really a misnomer. What they’re proposing is that it’s not toxic. It’s really what they call “damp building syndrome.” …
The main damage is if they don’t fix this mold problem, be it in a home or a school, it’s sort of like a dry rot. It keeps spreading and it will do damage to the structure.
Q: So, you can only get sick from mold if you’re allergic to it?
A: If your allergic to it. We can do allergy tests for the various molds in this area, which we do. And people do have mold induced asthma, nasal and sinus problems, which we can document.
But this “toxic mold” is more of an irritant. You’ve maybe been into areas that smell musty or damp. They irritate you. You may start to cough, maybe sneezy, stuffy, congested, whatever. So, you leave because you feel better when you’re away from it. But there’s no actual scientific way to prove that.
It’s more of an irritant type, or what we call a hypersensitivity. Just like you would be to perfume smell or any strong irritant.
Q: If you’re allergic to mold, not necessarily black mold, what are the range of symptoms you can have from the most benign to the most severe?
A: You can have nasal stuffiness, congestion. The most severe would be significant and severe asthma. You can also, not from the toxic mold, but from mold spores, you can get a hypersensitivity lung disease, which is seen in some farmers. And that gives you an asthma, pneumonia type picture. Patients can be pretty sick with that.
Q: If someone is exposed to mold or fears that they have allergies to it, what should they do?
A: Well first, with any type of allergy you try to avoid what you’re allergic to. In other words, if you have mold in the house or a leak, you try to clean it up.
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If mold is outside — and, of course if you go outside you can’t avoid that it’s in the air — obviously you breathe it in.
We would then treat the patient that is allergic to the mold, that is determined by the various allergy tests, with medication. Not to help specifically the mold, but to help the symptoms.
If that does not work or work well enough, then you can desensitize or make someone less allergic to airborne mold by immunization or so-called allergy shots.
Q: What are some of the most common molds?
A: The ones that are common are alternaria, cladosporium and there are several others that are known to cause allergic reactions. In addition, you may have stachybotrys that doesn’t cause (allergic reactions).
But patients don’t care. If they’re in an area where they’re having trouble, or have increased symptoms they, frankly, don’t care what type of mold it is. They want to be removed from that environment or treated. Both actually.
Q: Is this a good area for mold or a bad area?
A: The mold counts for the valley here are higher in the winter. But they’re not as high as they would be in, say, Santa Cruz or along the coast, where it’s damp and foggy and misty most of the year.
So, the mold counts over there are much higher and last much longer than they do in the valley.
Q: What are the oddest things that you’ve seen people be allergic to?
A: A patient can be allergic to anything, and I’ve learned not to discount what a patient says. Certainly peanuts, eggs, fish, shrimp are the more common allergens.
There are single allergens. We’ve had patients have reactions to … one the other day was carrot. It’s a very common, easily innocuous vegetable, but, yes, they definitely were allergic to a carrot.
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Posted by john on June 25th, 2007 — in Clarinex News
Q. I have extreme allergies and have received varying degrees of support from co-workers.
I didn’t have much luck with a new co-worker, though. She knows that her strong perfume makes my throat itch and my head hurt. But despite that, she has continued wearing it.
I didn’t know how to ask her to stop wearing the perfume, so I asked my supervisor if anything could be done. Unfortunately, she suggested that I speak with the co-worker, rather than have the company issue a general memo about the problem, as I had requested. But I didn’t want to speak with her because I didn’t want to single anyone out.
Instead, the supervisor decided to speak with her and later told me that the co-worker denied wearing perfume. I shook my head in disbelief because every time I have to work near her, I have an allergic reaction.
The last time this happened, I lost it and fled the area. Another supervisor confronted me later and upbraided me because she said I made my co-worker cry. From that point on, I have tried to solve the problem by steering clear of any area with strong scents. But it hasn’t worked. The situation in general has stressed me out. Despite that, I like my job and want to keep it until I retire in a few years. How can I handle this problem?
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A. When you’re dealing with a co-worker who denies that a problem exists, that makes a solution all the more difficult. What’s worse: When the frustration causes you to blow up, you lose all credibility.
Diane Pfadenhauer, founder and president of Employment Practices Advisors, a human-resources consulting firm in Northport, N.Y., thinks your supervisor shirked her responsibility when she asked you to speak with the woman about the fragrance problem.
Because the managers haven’t been able to resolve the problem, Pfadenhauer said you may have to go to your human-resources department or to higher-ranking managers.
Make it clear that you need a work area free of fragrances. Pfadenhauer added, “Be sure to put your communication in writing, so that the clarity cannot be mistaken.”
In the letter you should also stress how the company’s failure to take action endangers your health — that you risk a major allergy attack that could require emergency help and lead to increased absenteeism. An attached note from your physician would be helpful. “It seems to me that this is a situation that can be resolved to everyone’s satisfaction,” she said.
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Posted by john on June 23rd, 2007 — in Clarinex News
When John Mizerak became a franchise holder two decades ago, he did so because he lacked experience. With 20 years under his belt, Mizerak is pursuing his own venture.
Twenty years since Mizerak signed a contract agreement to run an Allegra Print & Imaging franchise in Dulles, he is opting not to renew when his contract expires this year. Instead, the Purcellville resident is going out on his own with, Unity Business Solutions, a similar business he launched in January and plans to move to Leesburg in September.
When Mizerak signed the dotted line with Allegra, he said he “didn’t have any experience and normally a franchise gives you backing and cushioning. Franchises normally are successful when a lot [of startups] fail.”
Within about five years of running the franchise, Mizerak said he decided “you don’t need it anymore.” A franchise termination fee worth about $75,000 kept him with Michigan-based Allegra. While being a franchisee served him well during his first two years of business, in hindsight, Mizerak said, he probably would not have gone the franchise route because “it’s hard to be entrepreneurial because you have to stay focused on what the franchise dictates. I didn’t particularly care for that.”
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Also, last year Mizerak decided he wanted to take his business in a different direction: incorporating marketing training.
“We find that most small companies don’t have a real big marketing budget,” Mizerak said. “But they need to do it. If we can train sales people, they have an immediate return … If [it’s] all integrated, clients see [the] best return on small marketing dollars. Being a small business, it’s hard to put money on marketing when you don’t see a return right away. [When it’s integrated] you see an immediate return because of the sales training up front.”
Mizerak said he presented his business model to Allegra, but the large company was uninterested. So in January he integrated sales training, marketing and printing under the Unity name.
“From integrity perspective, I didn’t feel like I was servicing customers to the fullest,” he said. “Now I can have less clients and do more for them. In the past I had to have more clients.”
Alan Partain, whom Mizerak said had a 17-year career with Pfizer Pharmaceutical Company as a sales manager, serves Unity’s director of sales training.
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Posted by john on June 17th, 2007 — in Clarinex News
And experts say more research is needed before they find out why.
Immunologist Raymond Mullins compared preschoolers’ records from a specialist allergy practice between 1995 and 2006 with national hospital data to track increases in food reactions.
The practice, in the ACT, recorded a 12-fold increase in demand for consultations related to food allergies among children aged five and under.
And in the 10 years between 1993-94 and 2004-05, Australian hospital admission rates for life-threatening anaphylaxis in children aged up to four years increased five-fold from 39.3 to 193.8 per million population.
“It’s a dramatic increase. It’s an epidemic or a tsunami of food allergy,” Associate Professor Mullins said.
“Food allergy deaths are very rare but if the problem becomes more common, we can expect more deaths.”
The study, published in the Medical Journal of Australia, said 68 anaphylaxis-related deaths were recorded in Australia between 1997 and 2004, six in people aged 29 and younger.
Anaphylaxis is an allergic reaction so severe it can cause swelling of the throat, difficulty breathing, an increased heart rate, a drop in blood pressure and, in extreme cases, death.
Recommended emergency treatment is an injection from an EpiPen, which delivers adrenalin.
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Professor Mullins
said Australia had one of the highest rates of allergic disorders in the developed world.
“If you’re growing up in a developing country you’re not going to see these sort of conditions,” he said.
“It’s something to do with our Westernised lifestyle but we don’t know what.”
The study found the most common triggers of food allergy were peanuts, eggs, dairy products and tree nuts.
Queensland Health Minister Stephen Robertson this month announced the creation of the state’s first public pediatric allergy clinic.
But Queensland has a lot of catching up to do.
Professor Mullins said across Australia, there was one allergy specialist for every 250,000 people.
“In Queensland, it’s one per 750,000,” he said.
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Posted by john on June 13th, 2007 — in Clarinex News
“I remember the best sauce I ever ate. It was in a cabin with tar-paper walls on a rain-swept hillside in southern California. It was made from a couple of young cottontails, and a few pulls of fresh herbs from the underbrush, and springwater and some Red Ink from the bottom of Uncle Johnnie’s birthday jug — and a great deal of love.” M.F.K. Fisher
For many a year M.F.K. Fisher seemed to be toiling alone in the cozy niche of non-cookbook food writing. She led readers on a memorable journey, proving a talented writer could feed a multitude of hungers even if the subject was “only” food.
Reading about food has become almost as red-hot a subject in America as eating, even among people whose idea of cooking is takeout and whose kitchens serve only as a pass-through to the garage and SUV.
“We’ve become a food-centric country,” says Rux Martin, executive editor of cookbooks at Houghton Mifflin Co. in Boston. “It’s easier to read about someone’s experience with food than to cook from (their recipes). Everyone thinks about food; not everyone is so dedicated they want to spend money on a cookbook.”
When Martin began in the book business nearly 20 years ago, there was an industry truism that this type of food book just didn’t sell.
“We were very cookbook-oriented for a long time and still are in a way,” she says. “It’s almost as if people are recognizing something more important, the heart connection with food.”
Of course, you need more than heart in the book business. You need best-sellers.
The notion that non-cookbook food books don’t sell has been roundly dispelled by the success in recent years of such names as chef and television wiseguy Anthony Bourdain (Kitchen Confidential and The Nasty Bits) and Gourmet magazine editor Ruth Reichl (Tender to the Bone, Comfort Me With Apples, Garlic and Sapphires), and newer faces such as Julie Powell (Julie & Julia).
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It’s the vicariousness of the memoir that’s so appealing, says Joan Reardon, author of Poet of the Appetites, a biography of M.F.K. Fisher. Readers get to eat or cook along with the author.
Martin agrees. “Ruth (Reichl) and other people who are good at this are geniuses at making us identify with them,” she says. “I feel similarly about Jane and Michael Stern’s book Two for the Road. You can’t help but love these two … I think the good ones really get to you. There are a million sparks of recognition when you read a really good writer.”
The commercial success of the food memoir has sparked much interest among would-be diarists looking to cash in. Antonia Allegra, an author and writing coach in St. Helena, Calif., sees another element at work, particularly among the younger generation. “It’s another form of navel-gazing,” she says.
Allegra is skeptical about how successful such memoirs can be. She thinks one needs experience in traveling and working with food to do it right.
“It’s terrific to write about yourself and keep a journal, but you need a certain amount of depth,” she says.
Martin, too, sees many people called to memoir-writing but many fewer enjoying success. “A lot of people try to write these books but few actually work,” she says.
You need a writer who can really write — “sort of unusual in food” — and someone famous enough for readers to care about what he has to say.
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Posted by john on June 10th, 2007 — in Clarinex News
Corporate team members and top franchise owners from Signs Now, A Division of Allegra Network LLC, recently attended the Allegra Network 2007 Summit in Heidelberg, Germany, May 3 – 6, 2007.
The annual gathering of top performing franchise members serves as a chance for a meeting to share the best business practices in the industry. The trip invitation is based on criteria franchise owners meet throughout the year, and typically includes the top 10 percent in franchise owner sales figures.
This year’s Summit also offered attendees a chance to tour the headquarters for the Heidelberger Druckmaschinen AG (Heidelberg) facilities. With a global market share for sheet fed offset printing machines of more than 40 percent, Heidelberg is the world’s leading solution provider for commercial and industrial customers in the print media industry. The company focuses on the printing sectors but their product portfolio includes plate imaging devices and finishing equipment, as well as software components designed to integrate all print manufacturing processes, along with extensive training programs provided by the Print Media Academy. With development and production sites in six countries and some 250 sales offices worldwide, the company offers services to more than 200,000 customers around the globe. As of March 31, 2006, the Group employed 18,716 staff worldwide.
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This year’s attendance totaled 185 and included Allegra executives and franchise owners. Signs Now franchise owners in attendance included: Tim & Marilyn Anderson from Rockford, Ill.; David & Nancy Berrang from Portland, Maine; John & Cathy Berryhill from Lake Charles, La.; Tony DiCola from Chicago, Ill.; William & Teresa Dunphy from the U.K.; Roy & Teresa Gonzalez from Sacramento, Calif.; David & Angie Groth from Naperville, Ill.; Doug & Colleen Henderson from Thunder Bay, Ont.; Kristopher & Rasa Kay from Largo, Fla.; John & Leslie Kelsheimer from Naperville, Ill.; Mary Jan Lessley from Memphis, Tenn.; Ed & Laura McCullar from Clarksville, Tenn.; Steve & Jeri Skram from Des Moines, Iowa; Peter & Cheryl Thomas from Greeley, Colo.; Dan & Kristin Trevino from Portland, Ore.; and Terry & Ruth Whalen from Las Vegas, Nev.
Signs Now, A Division of Allegra Network LLC
As a leader and top innovator in the sign and graphics industry, Signs Now truly stands out in a crowded world. Signs Now has over 200 franchise locations across the United States, Canada and the United Kingdom. The corporate offices and the Signs Now Training Academy, Sarasota Campus are headquartered in Sarasota, Fla.
The Signs Now service base includes multiple solutions and digital imaging for outdoor and indoor signage, exhibit and vehicle graphics, magnetic signs, banners, window graphics, ADA signage, dimensional letters, directional systems and other visual communications tools to businesses worldwide. Signs Now grossed nearly $95 million in sales in 2006.
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Posted by john on June 5th, 2007 — in Clarinex News
HCM City-based tourism company, Saigontourist, said it would receive 8,050 tourists on the luxury cruse ships of the Costa Allegra, SuperStar Virgo and SuperStar Aquarius between June 4 and 19.
On June 4 alone, the State-owned tour operator welcomed more than 520 foreign visitors, mostly German nationals from the Malaysian liner, Star Cruise, at Nha Trang. The central coastal provincial port exemplifies the surge in cruise ships touring the eastern coast of the country, as 8,500 foreign passengers have piled off liners and into the town so far this year.
Head of Saigontourist’s Sea Tourism Department Le Quang Thang said that he expected another 4,000 passengers from Super Star Virgo on June 5 and 2,800 Australian and Singaporean tourists from SuperStar Aquarius on June 16.
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The Italian cruise liner, Costa Allegra has also committed to tour Vietnam’s HCM City and Da Nang city every 10 days as of November this year.
Saigontourist received 51,769 foreign tourists in the first five months of the year, with the number of sea passengers surging by 300 percent over last year.
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